What comes to mind when you first hear the term “Personal Branding”? Do you think that the concept of personal branding is just a platform for showing off, being fake, and full of pretension? If so, that mindset might be what’s holding you back from building your personal brand because you don’t want to be seen as ‘fake.’
Have you ever realized that one of the main factors in landing your dream job starts with personal branding? Personal branding isn’t just about how we look on the outside but also about how we consistently build and project our professional identity. So, let’s dive deeper into what personal branding is and how it can help us achieve our dream job.
What is Personal Branding?
Branding means a way to strengthen the image of a brand. Therefore, personal branding can be defined as a way to build and promote someone’s identity consistently. It involves how a person evaluates who they are, what they do, and how they want to be known by others.
Can Personal Branding Affect the Recruitment Process? Absolutely, because personal branding helps a person showcase their strengths. Here are five small steps you can take to build personal branding to get your dream job.
How Do You Want to Be Known? Know Yourself! :- Personal branding can start with small steps, such as deciding how you want to be known by others. Do you want to be seen as a smart bookworm? Or an independent individual? Start understanding yourself by identifying your strengths and weaknesses, the unique traits you possess, and what you are passionate about. This will significantly influence how others perceive and judge you.
Show Yourself on Social Media :- In today’s technological era, social media is not just for entertainment but also for seeking your dream job. Social media can be an effective strategy because it can be done online. When it comes to professional social media platforms, LinkedIn is an excellent place to showcase your professional strengths to the world.
Expand Your Network :- Another way to build personal branding is by expanding your network. You can do this by attending seminars, webinars, or joining positive communities. Don’t be afraid to meet new people to expand your network because you might find connections that link you to your dream job.
Showcase Your Work :- At this stage, you are making real progress by showcasing your big goals through your work. If your work is a song, it’s time to show it off by uploading it to YouTube or Spotify. If your work is a painting, try participating in art exhibitions to get your work seen by many people. You can also use social media to showcase your work online. Today, almost everyone uses social media, so by uploading photos, videos, or audio demonstrating your skills, you can show who you are to a broader audience.
Be Consistent :- The key to building personal branding is consistency. This means maintaining a consistent image that you want to project. Ensure that all your online activities reflect who you truly are in terms of skills and personality because this makes you memorable and trustworthy to others.
So, by following the steps above, you can get one step closer to your dream job. For that, don’t miss the Virtual Career Fair 2024!
This event offers insights on how personal branding can help you find your dream job. The Virtual Career Fair is an online event organized by Orbit Future Academy to assist with career preparation and help companies find talent. Visit our Instagram at @orbitfutureacademy for more information and register now. Develop your personal branding and become the best version of yourself!
